Ikea Launches Avsiktlig Collection

This spring, IKEA launches some other build novel limited edition collection called AVSIKTLIG. The collection is a collaboration betwixt 3 IKEA Designers together with iconic pattern collective, 10-gruppen. The number is a collection of fourteen vibrant patterns that are applied on bedding, plates, trays, rugs together with meter fabric. The AVSIKTLIG collection launches May 1st together with volition live available land supplies final (approximately half-dozen to eight weeks). Let's accept a look!

A new-old collaboration
Over the years IKEA together with members of 10-gruppen cause got collaborated inward lots of ways. (The firstly fourth dimension for a collection every bit far dorsum every bit inward 1979 – which meant something of a breakthrough for 10-gruppen.) The bright, playful together with bold textile patterns that signifiy the collective cause got made an everlasting imprint. Those same loud patterns in ane lawsuit challenged what was considered skillful taste.

“10-gruppen has ever been ane of my greatest influences. I absolutely beloved their pattern style, it’s bold colourful together with geometric inward its expression. Their patterns notwithstanding experience modern together with bold, similar a pattern explosion."
— Ida Pettersson, designer IKEA

The ability of pattern
At the start, inward the get-go of the 1970’s, 10-gruppen was business office of the anti-establishment forcefulness of the time, turning against the electrical flow aesthetic ideals. The members were united inward their belief inward the touching of textile patterns.

“Our ambition was to build clean upwards the pattern swamp...We wanted to practise a improve Blue Planet without nation of war using colours, patterns together with music.”
— Carl Johan De Geer, co-founder 10-gruppen

Carl Johan De Geer, 1979
“As a pocket-size fry I was taught non to mix spots, stripes, checks together with brilliant colours. It was considered pathetic taste. For me it became a political issue.”